SEAM DIGITECH Signs MoU with Loyola College Chennai for EWYL Program

 

🤝 SEAM DIGITECH Signs MoU with Loyola College for “Earn While You Learn” (EWYL) Program

In a significant step toward bridging academia and industry, SEAM Digitech, one of Chennai’s leading digital marketing companies, has officially signed a Memorandum of Understanding (MoU) with Loyola College, Chennai to launch the Earn While You Learn (EWYL) Program. The MoU was signed by Mr. Ashwin Mahalingam, Co-Founder of SEAM Digitech, and the college administration, marking the beginning of an inspiring initiative that empowers students with practical digital marketing experience while they pursue their education.

🎯 Purpose of the Initiative

The EWYL program is designed to offer students an opportunity to gain hands-on industry exposure in the fast-evolving digital ecosystem. With the digital landscape expanding rapidly, SEAM Digitech aims to equip students with the latest tools, trends, and technologies in marketing, branding, design, and analytics.

The initiative focuses on three major goals:

1. Skill Development: Train students in real-world marketing tools and platforms.

2. Career Readiness: Prepare them for professional roles before graduation.

3. Financial Empowerment: Allow students to earn a stipend through part-time, skill-based digital projects

🧑‍💻 Selected Students and Their Domains

After a detailed shortlisting process, the following students from Loyola College were selected for the first batch of the Earn While You Learn (EWYL) Program at SEAM Digitech. Each of them will gain hands-on experience working on live digital marketing and web projects:

• Pragatheshwar – Paid Media & Meta Ads
  → Focus on running and optimizing Meta and Google Ads campaigns, audience targeting, and ad performance tracking.

• Yogesh B – Web Development
  → Responsible for building responsive websites, managing WordPress development, and ensuring user experience optimization.

• Kamalesh S – SEO & Conversion Rate Optimization (CRO)
  → Works on implementing SEO strategies, improving site visibility, and enhancing conversion metrics through CRO techniques.

These students will undergo a structured mentorship journey, learning directly from SEAM Digitech’s expert team and contributing to live client projects that drive measurable results.

💡 How the EWYL Program Works

The selected students will engage in a hybrid work model — spending their mornings at SEAM Digitech’s Shenoy Nagar office and attending college sessions during the day. The work schedule ranges from 15 to 20 hours per week, ensuring a balance between learning and productivity.

Each participant receives a monthly stipend, based on their working hours and project contributions, reinforcing SEAM Digitech’s belief that learning should be rewarding both intellectually and financially.

🚀 Expected Outcomes

The collaboration is expected to yield impactful results for both students and the institution:

• Enhanced Industry Exposure: Students will experience how digital agencies operate in real-time.

• Portfolio Development: Every participant will build a professional work portfolio by the end of the program.

• Placement Advantage: Graduates will stand out with real-world experience in marketing, analytics, and content creation.

• Community Impact: The initiative encourages a culture of digital literacy and entrepreneurial thinking among students.

💬 Words from SEAM Digitech

Mr. Ashwin Mahalingam, Co-Founder of SEAM Digitech, emphasized during the MoU signing:

“At SEAM Digitech, we believe in empowering young minds through real experience. This partnership with Loyola College is more than an MoU — it’s an opportunity to inspire the next generation of marketers, designers, and innovators.”

📍 About SEAM Digitech

SEAM Digitech is a Chennai-based digital marketing and technology company offering services such as branding, web design, SEO, content management, social media marketing, paid ads, and lead generation. With its Earn While You Learn initiative, SEAM Digitech reaffirms its commitment to bridging academic learning with digital industry expertise. 

👤 About Ashwin Mahalingam

Ashwin Mahalingam is the Co-Founder and Director of SEAM Digitech, a Chennai-based digital marketing and technology solutions company. A dynamic entrepreneur and sports development leader, Ashwin is also the Founder and Head Coach at OTO COACH, a multi-sports academy that trains young athletes across basketball, skating, athletics, and archery.

In addition to his entrepreneurial pursuits, he serves as the Founder and Managing Trustee of CAMO Comrades Foundation, a non-profit organization focused on promoting sports education and youth empowerment in Tamil Nadu.

He also contributes to the growth of state-level sports as the Vice President of the Chengalpattu District Rollball Association, actively working to develop grassroots sports programs and organize district-level championships.

Ashwin’s leadership across sports, education, and digital transformation reflects his vision of creating opportunities for the next generation — both on the field and in the digital world.